AI-augmented place marketing tool
AI destination assessment for any French territory, from its name alone.
The Attractiveness Model Canvas (AMC) audits the attractiveness of any French territory or tourism destination from visitor reviews, public data (INSEE, OpenStreetMap, CNAF…) and artificial intelligence: a complete report — 21 tabs, 33 scored dimensions, SWOT, strategy and action plan — in a few minutes.
Pricing
-
Discovery
For any visitor
Freeno bank card required
- 1 destination analysed
- The first 4 tabs
- Overall score and radars
-
Independent
A one-off study, one territory
490 € excl. VATone-off payment
- All the tabs of a study (One Destination)
- SWOT, strategy and action plan
- Unlocked from the report
-
RECOMMENDED
Guided
Local authorities, tourist offices, consulting firms
290 € excl. VAT / monthi.e. 2,900 € excl. VAT / year — 2 months free
- All tabs and PDF / Word exports
- 5 analyses per month
- 30 min onboarding, then 1 h of support per quarter by video call
- Priority support
-
Managed
Local authorities, agencies and networks that delegate
On quote- Diagnosis carried out, presented and monitored by Agence Alps
- The AMC included as a steering tool
Prices excl. VAT, VAT calculated at payment. Purchases and subscription online (Stripe). 7-day trial with a bank card, capped at 2 analyses: no charge if you cancel before the end. Subscription with no commitment, cancellable at any time. Offers reserved for professionals.
What you get
🧭 A 360° diagnosis
21 tabs: attractiveness, destination, society, SWOT 2.0, effort matrix, sovereignty…
🏛️ Grounded in reality
Visitor reviews cross-checked with official data. Every figure shows its source and vintage.
🧠 Recognised methods
Experience economy, brand pyramid, tourist 3F, value proposition, nudges.
📄 Summary & exports
Overall score, key issues, dated action plan — PDF and Word exports ready to present.
Who is it for?
- Elected officials & local authorities — objectify a territory's diagnosis
- Tourist offices — understand what visitors are saying
- Attractiveness agencies & chambers of commerce (CCI) — compare and monitor territories
- Consulting firms & research consultancies — a sourced report in a few minutes
How it works
Enter a territory
A municipality, an inter-municipal authority, a département or a region, in mainland France as well as overseas. Paris, Lyon and Marseille are read by district (arrondissement).
The analysis runs on its own
Collection of visitor reviews and public data, cross-checking, then report writing: a few minutes.
Read and share
Overall score, SWOT, strategy and prioritised action plan, to export as PDF or Word.
What the report measures
Each analysis produces 21 tabs in 4 sections, including:
Sourced, dated data
Frequently asked questions
What is the Attractiveness Model Canvas (AMC)?
L'Attractiveness Model Canvas is an online software published by Agence Alps that measures the attractiveness of a territory. It cross-checks the reviews left by visitors, dozens of official public datasets and artificial intelligence to produce a complete report: an overall score, 33 scored dimensions, a SWOT, a strategy and an action plan.
Which territories can be analysed?
A municipality, an inter-municipal authority (EPCI), a département or a region, in mainland France as well as overseas. Paris, Lyon and Marseille are read by district (arrondissement).
Where does the data come from?
From public, verifiable sources: INSEE, OpenStreetMap, CNAF, OFGL (local finances), Hub'Eau and SISPEA (water), DVF (property prices), ANFR (mobile networks), DATAtourisme, SSMSI (crime), Eurostat and OECD, supplemented by Google reviews of places in the territory. Each indicator shows its source and vintage; when data is missing, the report says so rather than displaying a zero.
How long does an analysis take?
A few minutes: the tool collects reviews and public data, cross-checks them, then writes the report. It can then be exported as PDF or Word to be presented or shared.
How much does an attractiveness diagnosis cost?
The first destination is analysed free of charge. After that, three plans: Independent, 490 € excl. VAT for all tabs of a study (One Destination); Guided, the Pro subscription at 290 € excl. VAT per month (2,900 € excl. VAT per year) with exports, 5 analyses per month, 30 min of onboarding and 1 h of support per quarter, to try free for 7 days; Managed, the diagnosis carried out, presented and monitored by Agence Alps, on quotation. VAT is calculated at payment.
Who is the tool for?
For elected officials and local authority departments, tourist offices, attractiveness and economic development agencies, chambers of commerce (CCI) and consulting firms that need to objectify a territory's diagnosis before deciding on a strategy.
Who publishes the Attractiveness Model Canvas?
Agence Alps SAS, a French company registered with the Saint-Pierre de la Réunion trade and companies register (RCS). Contact: contact@agencealps.com.
What is a destination assessment?
A structured review of a destination's strengths, weaknesses and visitor perception, used as the basis for its tourism and attractiveness strategy. The AMC produces one from visitor reviews, public data and AI, with an overall score and 33 dimensions.
How do you do a SWOT analysis of a tourism destination?
By listing internal strengths and weaknesses and external opportunities and threats from data and visitor feedback. The AMC generates a SWOT 2.0 for French destinations automatically, cross-referenced with a strategy and an action plan.
Who uses a destination audit?
Tourist offices and destination management organisations (DMOs), local authorities, economic development and place-branding agencies, and consultants preparing a strategy or a destination management plan.